Public service is a powerful catalyst when it comes to the acceleration and transformation of any future-focused society. In this day and time when selfishness is rife, any citizen with a drive to contribute positively and serve their fatherland with … Continue reading BETWEEN JIMI DISU AND TUNJI BELLO: WHY WOULD ANYONE CRITICIZE SELFLESS PUBLIC SERVICE
The outdoor advertising sector is undeniably a key component of Nigeria’s creative economy but fraught with challenges. Research has shown that 60 percent of the country’s total advertising market is domicilled in Lagos State. It is a sector that accounts for N58.9 billion turnover yearly and is responsible for over 100,000 people in its workforce contributing hugely to the revenue of the nation. As such, the survival of the outdoor advertising sector is a matter that cannot be trifled with. Over the years, the industry has been bedeviled with a myriad of problems, some of which have become historical despite several interventions by stakeholders. Continue reading “Outdoor Advertising Regulation: LASAA’s Lease of Life”
The imminence of 2019 elections brings to mind the story of a revolutionary regulatory agency in Nigeria’s economic nerve-centre – the Lagos State Signage and Advertisement Agency (LASAA) – and the need to ensure our environment across the nation does … Continue reading 2019 Elections: Tackling Indiscriminate Posters
The words Lagos and business are almost synonyms given the status of Lagos as the commercial nerve centre of Nigeria. The volume of business transactions and movement of goods coupled with the traffic situation are pointers to the fact that … Continue reading Promoting Your Business in Lagos: The Power of Signage
Doing business without advertising, according to Stuart Henderson Britt, is like winking in the dark. The result is that nobody would know what you are doing except you. In order to create awareness, interest, desire in people to patronize their … Continue reading DOING MOBILE ADVERTISEMENT IN LAGOS
Once upon a time, it was quite difficult to see a street or road in the city of Lagos without a jumble of advertising signs. Roads, junctions and streets were literally littered with different signboards, banners, of different sizes, meant … Continue reading THE STORY OF A REVOLUTIONARY REGULATORY AGENCY
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